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Italy: 10 Best eSIMs Compared + Discounts (2022)

Italy – known for the Tower of Pisa, its food (pasta and pizza) & historical architecture (Ancient Rome and the Colosseum).

The country also has a lot to offer. From pleasant beaches to mountains you can sky off.

Italy is also the third-most visited country in Europe, behind France (86 million) and Spain (81 million – both figures are before the pandemic).

But that is due to the country being so diverse.

Italian food is almost worth dying for (okay, maybe not – but you get what I mean! 🤪). The weather is great all-year-round & there are many attractions.

Besides the Colosseum and the Tower of Pisa, you should also see the Cathedral of Santa Maria del Fiore and the Pantheon.

Walking on Ponte Vecchio with all the small shops at it is an exciting experience too.

And if you love to party, Italy will be a great country for that too.

There should be no reason to be bored in Italy, I believe!

Dealing with an expensive international roaming bill will certainly not be enjoyable because you forgot to turn off international roaming.

That feature can be expensive, which is why I always recommend getting travel eSIMs, so that you can enjoy low rates.

So, how much do Italian (travel) eSIMs cost?

You can get an eSIM for Italy for as low as 4.50 USD up to 99 USD from Airalo (with Mamma Mia), Holafly & Nomad, offering between 1 GB and truly unlimited data.

There are some mobile operators who will charge you 100 USD for only 100 MB of roaming data, so these travel eSIM offers are much better than most international roaming deals.

In this guide, I will go over the eSIM options offered by the Italian mobile operators (if available), Airalo, Holafly & Nomad. Let's get started.

Buying an eSIM for Italy Guide (logos of Airalo, Holafly, Nomad, Wind Tre, TIM, Vodafone, Iliad & Mamma Mia)

Original publication: 17th of August 2022. Last updated: 20th of August 2022.


Table of Contents

eSIMs offered by the Italian Mobile Operators

In order to get the best performance out there, it is often recommended to go directly with the local mobile operators because you will get a higher priority on the network compared to roaming.

Currently, Wind Tre, Tim Italy, Vodafone Italy & Iliad offer eSIMs to prepaid customers.

But it can be a challenge to acquire them as a traveler, as most mobile operators want to reserve eSIMs for residents and nationals for some reason.

Note that the Italian mobile operators require your identification (ID for EU/EEA travelers and passport for anyone else) for eSIMs and physical SIM cards as part of Italy's SIM card registration requirements.

And some travelers do not want to deal with any of that for privacy reasons.

Luckily, there is a way to avoid this registration scheme: by roaming (super expensive) or using a travel eSIM (affordable AND can be cheaper than local SIM cards in many countries).

Travel eSIM providers Airalo (with Mamma Mia), Holafly & Nomad offer attractive eSIMs for Italy, allowing them to be set up before arriving in Italy and activating them as soon as you land.

Very convenient, right? And I have used eSIMs from Airalo, Holafly & Nomad before, and I can assure you they work well!

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So let's check out all the options, shall we?


Airalo eSIMs for Italy (Mamma Mia)

Italy Mamma Mia eSIM Airalo
© Airalo

Airalo eSIMs are my favorite travel eSIMs out there because they are always good value for money compared to other travel eSIM providers (especially travel eSIMs not mentioned in this guide).

And the same can be said for the Mamma Mia eSIM – 10 GB of data is available for only 16 USD.

The Mamma Mia eSIM uses the Wind Tre network, which is the best overall Italian mobile operator (coverage and speed-wise); but also TIM Italy & Vodafone Italy.

WINDTRE Italy Logo
© Wind Tre

So even if you go to some remote Italian town, you will still have reception with the Mamma Mia eSIM.

Alright, you have four Italian Mamma Mia eSIM options:

  1. Italy/Mamma Mia 1 GB eSIM for 7 days, costing 4.50 USD
  2. Italy/Mamma Mia 3 GB eSIM for 30 days, costing 7 USD
  3. Italy/Mamma Mia 5 GB eSIM for 30 days, costing 10.50 USD
  4. Italy/Mamma Mia 10 GB eSIM for 30 days, costing 16 USD (most popular with Phone Travel Wiz readers)

When I say that the 10 GB variant is loved by Phone Travel Wiz readers, 57% of the readers that buy a Mamma Mia eSIM get the 10 GB variant.

21% of the Phone Travel Wiz readers get the 3 GB Mamma Mia eSIM. Another 17% get the 5 GB version.

The rest (5%) get the 1 GB Mamma Mia eSIM because you can barely do anything with 1 GB of data 🤪.

For Airalo eSIMs, the links above will automatically get you the Phone Travel Wiz exclusive offers available – a code is not necessary.

Honestly, the Mamma Mia eSIM gives you the best bang for your buck, and it is the eSIM I recommend the most for Italy.

Airalo Mamma Mia eSIM Pros

So, why should you get the Mamma Mia eSIMs? Well, because of the following:

But it is not all good news with Airalo though – there are some disadvantages.

Airalo Mamma Mia eSIM Cons

So, why should you not get the Mamma Mia eSIM?

  • The Italian mobile operators have much more generous data allowances
  • While you get access to Wind Tre's network, the best in Italy, your speeds will not be as fast as going with Wind Tre itself because you will be roaming on their networks (and not be a native customer)
  • There is no 5G NR access with the Mamma Mia eSIM
  • You cannot call or text with the Mamma Mia eSIM (nor can you receive them – you get no (local) phone number)
  • You cannot get in-person support (Airalo gets back to you by email fast, but you cannot visit an Airalo store because there are none)

Airalo Mamma Mia eSIM Overall Thoughts

Overall, the Airalo Mamma Mia eSIM is a great eSIM offering a lot for the money you pay (especially compared to many non-EU countries).

You get fast speeds and access to the best Italian network (Wind Tre) without standing in queues or dealing with SIM card registration bureaucracy.

But if making actual phone calls and sending real text messages are important to you (so not through an app like WhatsApp), you may want to buy an Italian SIM card instead.


Holafly eSIMs for Italy

Holafly Logo
© Holafly

The second eSIM provider I recommend is Holafly.

It started something revolutionary in June 2022.

Holafly offers unlimited data plans for Italy, many other European Union member states & a few other countries.

From what I know, Holafly is the first to offer unlimited data plans for so many countries WITHOUT a Fair-Use Policy.

And that is super exciting!

Now, I have to say that the unlimited data plans offered by Holafly are more expensive than the Airalo Mamma Mia eSIM or the eSIMs sold by Nomad.

But if you do not want to worry about data allowances, Holafly is the one to go for.

The Holafly eSIMs use the Wind Tre network (as well).

If you remember from the Mamma Mia section is the best network in Italy, so you know you do not have to worry about network reception or speeds.

You have the following seven options with Holafly:

While I do not know which variant Phone Travel Wiz readers go with, I can tell you that the Holafly eSIMs are popular with those who simply do not want to worry about data caps.

And based on the emails I have received, the 20-, 30- & 60-day plans are popular because those who buy Holafly eSIMs tend to stay in Italy for a prolonged period to explore the country.

As I recently started my collaboration with Holafly, it offers 5% off each purchase whenever you use code PHONETRAVELWIZ – how cool is that?

Of course, there are some pros and cons with going with Holafly, so let's go over them.

Holafly Italy eSIM Pros

So, why should you get the Holafly eSIMs? Well, because of the following:

  • You can purchase and set up your Holafly Italy eSIM before arriving in Italy (and activate it upon landing)
  • You can skip Italy's SIM card registration requirements
  • You get full (up to 4G/LTE) access on the Wind Tre network – the best network in Italy
  • You do not have to deal with data caps because you get unlimited data
  • You get unthrottled 4G/LTE data (90 GB – here I come!)
  • You can avoid expensive international roaming fees

But it is not all good news with Holafly though – there are some disadvantages.

Holafly Italy eSIM eSIM Cons

So, why should you not get a Holafly Italy eSIM?

  • While the Italian mobile operators do not offer unlimited data plans (yet), their plans are much cheaper than Holafly
  • While you get access to the Wind Tre network – the best network in Italy – your speeds will not be as fast as going with Wind Tre itself because you will be roaming on their networks (and not be a native customer)
  • There is no 5G NR access with the Holafly eSIM
  • You cannot call or text with the Holafly eSIM (nor can you receive them – you get no (local) phone number)
  • You cannot get in-person support (Holafly gets back to you by email fast, but you cannot visit an Holafly store because there are none)
  • Holafly is the most expensive travel eSIM provider in this guide

Holafly Italy eSIM Overall Thoughts

Overall, the Holafly Italy eSIM is an excellent eSIM for those who hate data caps and just want to use data the way they want.

You get fast speeds and access to the Wind Tre network, which has the best 4G/LTE network in Italy.

However, Holafly is the most expensive option in this guide and may not be the best for budget travelers.

Luckily, we still have one more Italy-specific travel eSIM to go through, which is cheaper than Holafly and has an option offering double the data allowance of Airalo, which is…


Nomad eSIMs for Italy

Nomad eSIMs Logo
© Nomad

The last eSIM provider I recommend is Nomad.

Nomad is just in the middle.

But that does not mean Nomad is bad – not at all.

The Nomad Italy eSIM uses the Truphone network, which is active in any country you can think of.

In Italy, it uses a combination of networks, allowing your eSIM to switch to the network with the best reception automatically.

This way, you will always be connected!

Nomad is a bit more expensive than Airalo's Mamma Mia eSIM but cheaper than Holafly.

That is because, unlike the other two eSIM providers, the Nomad Italy eSIM uses a combination of several Italian networks (Wind Tre, Tim Italy, Vodafone Italy & Iliad), allowing you access to the best network at your location.

And for this feature, you pay a little more than Airalo, which only uses Wind Tre, TIM Italy & Vodafone Italy networks.

You have the following five options with Nomad:

  1. Italy 1 GB eSIM for 7 days, costing 5 USD/5 EUR/4.50 GBP/6.50 CAD
  2. Italy 3 GB eSIM for 30 days, costing 11 USD/11 EUR/9.50 GBP/14.50 CAD
  3. Italy 5 GB eSIM for 30 days, costing 16 USD/16 EUR/13.50 GBP/21 CAD
  4. Italy 10 GB eSIM for 30 days, costing 24 USD/24 EUR/20 GBP/31 CAD
  5. Italy 20 GB eSIM for 30 days, costing 34 USD/34 EUR/28.50 GBP/44 CAD
Italy eSIMs Nomad
Italy Value Pack eSIMs Nomad

By the way, you can get 3 USD off of your first Nomad purchase by using code ADU123 – how cool is that?

Of course, going with Nomad has some pros and cons, so let's go over them.

Nomad Italy eSIM Pros

So, why should you get the Nomad eSIMs? Well, because of the following:

But it is not all good news with Nomad though – there are some disadvantages.

Nomad Italy eSIM Cons

So, why should you not get a Nomad Italy eSIM?

  • While you get access to four networks, your speeds will not be as fast as going with the Italian mobile operators themselves because you will be roaming on their networks (and not be a native customer)
  • There is no 5G NR access with the Nomad Italy eSIM
  • You cannot call or text with the Nomad Italy eSIM (nor can you receive them – you get no (local) phone number)
  • You cannot get in-person support (Nomad gets back to you by email fast, but you cannot visit a Nomad store because there are none)
  • Airalo is cheaper than Nomad with all variants

Nomad Italy eSIM Overall Thoughts

Overall, the Nomad eSIM is a great premium eSIM offering.

You will always have the best reception because the Nomad because it automatically switches to the best network at your location.

However, just like the other travel eSIMs mentioned in this guide, you do not get a (local) phone number with the Nomad Italy eSIM.

Moreover, Nomad is not the cheapest option out there (that would be Airalo).


Best eSIMs for in Europe (not just Italy)

So what if you plan to visit neighboring Austria? France? Slovenia? Or any other country in the European Union?

Unfortunately, you cannot use your Airalo Mamma Mia, Holafly Italy, or Nomad Italy eSIMs in any country than Italy.

However, the three eSIM providers do have eSIMs covering all of the European Union and European Economic area + some other countries.

I highly recommend these Europe eSIMs if you plan to visit multiple European countries to save money!

Airalo Eurolink Europe eSIM

Eurolink Europe eSIM Airalo
© Airalo

The Eurolink eSIM is the most popular Airalo eSIM, per Phone Travel Wiz readers.

Most readers tend to visit multiple European countries, so they would rather have a travel eSIM covering multiple countries than just one (like Italy).

The Eurolink eSIM can be used in 39 countries in Europe, including all nations in the European Union (EU).

The eSIM can be used from Iceland to Ukraine and Norway to Spain.

Below is a complete overview of countries the Eurolink eSIM works in:

With the Eurolink eSIM, you can save a lot of money by skipping the initial SIM card costs per country you visit – averaging 10.78 USD/country in Europe!

Below is an overview of how much each Eurolink eSIM costs:

  1. Europe/Eurolink 1 GB eSIM for 1 day, costing 5 USD
  2. Europe/Eurolink 3 GB eSIM for 30 days, costing 13 USDmost popular with Phone Travel Wiz readers
  3. Europe/Eurolink 5 GB eSIM for 30 days, costing 20 USDvery popular with Phone Travel Wiz readers
  4. Europe/Eurolink 10 GB eSIM for 30 days, costing 37 USDvery popular with Phone Travel Wiz readers
  5. Europe/Eurolink 50 GB eSIM for 90 days, costing 100 USD
  6. Europe/Eurolink 100 GB eSIM for 180 days, costing 185 USD
Eurolink Europe eSIM Airalo (with Prices)

Honestly, the Eurolink eSIM is my favorite Europe travel eSIM out there. Affordable, extensive & good value for your money.

I also used it during my 1-month tour throughout Europe in 12 countries.

Airalo Eurolink eSIM Review by Phone Travel Wiz

So yeah, you can say I have some experience with the Eurolink eSIM 😏.

Holafly & Nomad eSIMs for Europe

Holafly and Nomad also have eSIMs covering all of the European Union (and more).

But honestly, the Eurolink eSIM is superior (but you can consider the Holafly Europe eSIM if you want unlimited data in 30+ countries – just do not forget about code PHONETRAVELWIZ if you go with Holafly).


Overview of the Best eSIMs for Italy

Wind Tre, Tim Italy, Vodafone Italy & Iliad are offer eSIMs to prepaid customers.

But you still have to deal with SIM card registration regulations when you get their eSIMs.

Luckily, the travel eSIMs mentioned in this guide allow you to circumvent these laws (legally, of course!).

In terms of the travel eSIMs, this would be my recommendation order:

  • Airalo's Mamma Mia Italy eSIM (best value for money)
  • Airalo's Eurolink Europe eSIM (best value for money when also visiting other European countries)
  • Holafly Italy eSIM (truly unlimited data plans at premium prices)
  • Nomad Italy eSIM (switches to the best network, allowing for excellent reception at all times)
  • Holafly Europe eSIM (truly unlimited data plans when also visiting other European countries at premium prices)
  • Nomad Europe eSIM (the best of both worlds in terms of pricing and performance)

Remember to use code PHONETRAVELWIZ for Holafly eSIMs and code ADU123 for Nomad eSIMs – a code is not necessary for Airalo eSIM purchases.


Buying a SIM Card in Italy

Want to just use a SIM card but not your current one because roaming will be criminally expensive?

Consider getting an Italian SIM card instead – local SIM cards are the cheapest way to stay connected abroad.

Buying a SIM Card in Italy Guide (logos of Wind Tre, Vodafone, Iliad & TIM)

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