
ASDA Mobile is a Vodafone UK MVNO. It is the mobile brand by ASDA Stores (supermarkets).
It used to be an EE UK MVNO until September 2021. ASDA Mobile started moving to the Vodafone UK network in early 2021.
This is what you will learn about ASDA Mobile:
* Coverage
* How to Get an ASDA Mobile SIM Card & SIM Card Price
* Topping Up Options & Methods + Balance Check
* Plans & Packages
* APN/Internet Settings
Coverage – ASDA Mobile
ASDA Mobile is a Vodafone UK MVNO, meaning ASDA Mobile uses the Vodafone UK network and does not have its own mobile infrastructure.
To find out what to expect in terms of coverage with ASDA Mobile, jump to the Vodafone UK Coverage section in my United Kingdom SIM card buying guide.
ASDA Mobile customers have access to Vodafone UK's 5G NR network.
SIM Card Price – ASDA Mobile
You can buy an ASDA Mobile SIM card for 0.50 GBP in ASDA stores.

Text MYNUMBER to 2732 to see your ASDA Mobile phone number.
- Find out how much SIM cards cost in every country, including data-only SIM cards and tourist SIM cards, offered by each mobile operator + information about starter benefits (lookup tool)

You can consider getting a travel eSIM for United Kingdom, which can, in specific scenarios, be cheaper than getting a SIM card from ASDA Mobile.
Especially if you get a Europe-wide eSIM (for when you visit at least two or more supported European countries) or a global eSIM (for frequent travelers visiting multiple continents).
In my United Kingdom eSIM buying guide, I analyze various eSIM options of eSIM providers I have tested extensively worldwide.
But I will introduce them here quickly:
- Airalo: Uki Mobile (United Kingdom only), Eurolink (39 countries in Europe) & Discover+ (130 countries worldwide + up to 200 worldwide minutes & 200 worldwide SMS) – use code NEWTOAIRALO15 (15% off – first-time users only) or AIRALOESIM10 (10% off)
- Alosim: United Kingdom & Europe (32 countries) – use code PTW (5% off – no limits)
- Holafly: United Kingdom & Europe (32 countries) – all variants in both options include unlimited data + up to 120 Europe-wide calls – use code PHONETRAVELWIZ (5% off – no limits)
- Nomad: United Kingdom, Europe (30 or 35 countries, depending on the variant) & Global (109 or 139 countries, depending on the variant) – use code ADU123 (3 USD off – first-time users only)
Once again, check out my United Kingdom eSIM buying guide to learn more about these eSIM options.

For now, I will continue with ASDA Mobile.
Top-Up, Recharge & Balance Check – ASDA Mobile
ASDA Mobile top-up vouchers are sold in ASDA stores and many other establishments, including electronic shops, kiosks & gas stations throughout the United Kingdom.
To top up your ASDA Mobile SIM card, call 2732 and follow the instructions.
You can also recharge online with debit and credit cards. However, only UK-issued cards are accepted.
ASDA Mobile top-ups have no expiry as long as your SIM card is active.
Text BAL to 2732 or call 2732 and select option 1 to check your ASDA Mobile balance.
Soon, you can also top up and check your balance on the ASDA Mobile app, but it has yet to be released.
Packages, Plans, Bundles & Offers – ASDA Mobile
ASDA Mobile has three data-featured prepaid plans:
- Standard Bundles (combo)
- Unlimited Data (as the name implies)
- Data Add-Ons (as the name suggests)
Some ASDA Mobile plans are eligible for 5G NR.
I will list all the prices in GBP (British Pound Sterling).
To convert GBP to your currency (let's say EUR – Euro) with up-to-date exchange rates, use the Wise Currency Converter tool.

Click on the links above to jump to the plan you are interested in.
Standard Bundles – ASDA Mobile
The Standard Bundles are combo plans with data (with 5G NR access), minutes & SMS.
Standard Bundles can be activated by texting the Activation Code to 2732:
| Price | Data | Local/EU Minutes 2 | Local/EU SMS 2 | Validity | Activation Code |
|---|---|---|---|---|---|
| 5 GBP | 3 GB | Unlimited | Unlimited | 1 month | BUN5 |
| 7 GBP | 5 GB | Unlimited | Unlimited | 1 month | BUN7 |
| 10 GBP | 12 GB 1 | Unlimited | Unlimited | 1 month | BUN10 |
| 15 GBP | 25 GB 1 | Unlimited | Unlimited | 1 month | BUN15 |
| 20 GBP | 50 GB 1 | Unlimited | Unlimited | 1 month | BUN20 |
| 25 GBP | 100 GB 1 | Unlimited | Unlimited | 1 month | BUN25 |
1 with 5G NR access
2 local use and to call/SMS other EU/EEA member states when in other EU/EEA member states and back to the United Kingdom (NOT from the United Kingdom to other EU/EEA member states)

Unlimited Data – ASDA Mobile
The Unlimited Data plans are, as the name implies, data bundles (with 5G NR access).
Unlimited Data can be activated by texting the Activation Code to 2732:
| Price | Plans | Data | 5G NR Speeds | Local/EU Minutes 1 | Local/EU SMS 1 | Validity | Activation Code |
|---|---|---|---|---|---|---|---|
| 20 GBP | Unlimited Value | Unlimited | @ 2 Mbps | Unlimited | Unlimited | 1 month | BUN20U |
| 22 GBP | Unlimited Speedy | Unlimited | @ 10 Mbps | Unlimited | Unlimited | 1 month | BUN22U |
| 24 GBP | Unlimited Superfast | Unlimited | @ 150 Mbps | Unlimited | Unlimited | 1 month | BUN24U |
1 local use and to call/SMS other EU/EEA member states when in other EU/EEA member states and back to the United Kingdom (NOT from the United Kingdom to other EU/EEA member states)
With ASDA Mobile, unlimited data means truly unlimited WITHOUT fair-use limits. However, speed restrictions apply, as seen in the table above.

Data Add-Ons – ASDA Mobile
The Data Add-ons are, as the name implies, data add-ons (with 5G NR access) as they are add-ons to the 5G-enabled plans).
The following data add-ons are available:
| Price | Data | Activation Code |
|---|---|---|
| 2 GBP | 1 GB | DATA2 |
| 5 GBP | 3 GB | DATA5 |
| 7 GBP | 6 GB | DATA7 |
| 10 GBP | 12 GB | DATA10 |

EU Roaming – ASDA Mobile
While some other mobile operators have already announced re-introducing EU international roaming rates, ASDA Mobile has not (and has no plan to do so anytime soon).
You can use your allowances in the following EU/EEA member states without paying roaming fees:
- Austria
- Belgium
- Bulgaria
- Croatia
- Cyprus
- Czech Republic
- Denmark
- Estonia
- Finland
- France
- French Guiana
- Germany
- Greece
- Guadeloupe
- Guernsey
- Hungary
- Iceland
- Ireland
- Isle of Man
- Italy
- Jersey
- Latvia
- Liechtenstein
- Lithuania
- Luxembourg
- Malta
- Netherlands
- Norway
- Poland
- Portugal
- Réunion
- Romania
- Slovakia
- Slovenia
- Spain
- Sweden
Be aware that, in some cases, the EU/EEA roaming allowance is lower than the domestic allowances.
APN/Internet Settings – ASDA Mobile
- Name: ASDA Internet
- APN: MY.INTERNET
- Username: wap
- Password: wap
Note: do not use “everywhere” as an APN anymore. That was the old APN before ASDA Mobile moved from EE UK to Vodafone UK. Leave anything not mentioned above untouched.

